Tip: Encourage attendees to visit your Facebook Event Page and see who else is attending. D — Digital Expand your digital footprint by ensuring that your business has an online presence. Share your thoughts and ideas in the comment box below. Kim is a paid media expert with a passion for Facebook ads. Wearables One of the best ways to promote your event is to have T-shirts printed up.
This works great if you have a podcast. Use social media tools designed for events Of course, social media offers a free and easy way to let your customers know about an upcoming event, but Mueller says small businesses can do more than just mention the date, time and place. While you're at it, ask whether you can leave brochures or put up flyers in your local representative's office. Create a Facebook page for your business and link it to your personal Facebook page. Use your imagination, be creative, and try different techniques.
LinkedIn, Twitter, and Facebook are great ways to reach people that will attend the event. Signs Catch the passing trade with a large sign. You could also include a promotional graphic or relevant images. Be sure to give attribution to the commenter. They normally have a long lead time, so you'll need to plan ahead.
Make the benefits of attending crystal-clear. After all, most brides get married in churches, and many are college students. Referrals work as warm leads. These ideas will not only help you build your brand; they will help build your confidence as an owner of an event planning business. People are receptive to colorful logos and remember them easily.
Using the power of online marketing and social media, you can reach people who are already looking for your event and brand-new fans. So the key to marketing is to create a captivated audience, who will one day become your future customers. This will give people enough time to hear about your event and plan on attending. It must be concise, newsworthy, of interest to the public, and informative, not overtly promotional. Although the initial planning stages, including finding sponsors and planning the event schedule, should take place up to 10 months prior to the date of the event, most event planners agree that the next big key to successfully promoting an event is targeting the right audience. It also lets you create pop-ups, slide-ins and other hard-to-miss promotional assets.
Audience For the Event The objective of your event should be to reach a targeted audience. In addition, contact magazines or journals with a focus relevant to your event — they might mention you in an article. Planning Your Budget Your event promotion budget should include every detail, no matter how minor it seems. Not only is this a very cheap form of communication, it ensures people are notified instantly, and that they can easily pass on the message to others they think might be interested. You can add social proof to your Google ads by going under Ad Extensions and selecting Social Extensions from the drop-down menu.
What a great way to give back to your industry. So if your event is featuring music or live entertainment, contact the musical groups or performers you want to feature as early as possible. Secondly, they make your life easier because the transactions are taken care of, you only pay a percentage of the revenue, and you benefit from people finding your event in the search feature. Rectangular graphics look awesome in tweets and they can also be used as Facebook Open Graphic images. Avoid offering services that will cost you out of pocket expenses. Vimeo, though smaller, offers more control over your brand and no distracting banner advertisements.
Going for inclusion in the Guinness Book of World Records requires a lot of work, but holding a world record has tremendous value. It could be the newsletter of a school, a local progress association, an arts organisations, a peak body, or a similar group in the next town or suburb. Volunteering for such organizations will not only increase your brand recognition, but they can help you contribute to a worthy cause. As we covered in , be clear what makes your event story interesting to their readership. You can request that they mention the event to all their contacts or share it on social media. For example, if you're promoting a nonprofit event, you can network with other nonprofits who aren't competitors and may benefit from teaming up with your group.